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In an effort to further increase their position as the leading manufacturer of adult product Zero Tolerance Entertainment, Inc announced the formation of a new offshoot company - Black Ice Limited, which will specialize in the manufacture and distribution of Black-on-Black and Interracial adult fare.
"The evolution of Black Ice came from the feedback that we've received from retailers and consumers; wherein they lamented over the lack of consistency and quality in the Black-on-Black and Interracial genres," explained Zero Tolerance president Greg Alves. "Recognizing an opportunity, we've decided to attack this share of the marketplace with the same quality and attention to detail that has become synonymous with Zero Tolerance."
"Black Ice will focus exclusively on the black and interracial markets," explained Black Ice's General Manager Tony Santoro. "We are prepared to take the [adult] industry by storm. Our business plan, which is consistent with Zero Tolerance's, includes the branding of high quality product. Everything from our production values, the quality of our performers to our innovative concept in packaging will be raising the Black-on-Black and interracial "bar" to a whole new level."
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