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"Number one, I think, the girls look very young, that's the number one catch," he says. "People want to see young girls, they want to see new faces. They want to see someone different." For the same reason, Gueta is also steering Vico/Avica toward the niche market of those who like seeing older women in sexual performances. "It's a fetish, and there are people who love it, and just like the Asian films it's going to find its place," he says.
Gueta also says he's picking up an audience from a source which American buyers might, at times, consider surprising, mostly because they don't always understand how other countries consider porn and its making. "In Japan, you cannot buy movies that show public hair. Only in America," he says. "So Japanese people, they come to Hawaii, or to the mainland of America, and they buy here, the Japanese movies. They can't get hardcore in Japan, so they come here and they buy it."
Gueta has been in the business for twelve years, which he considers something of a small miracle. "People come and go from it all the time, but I love it too much," he says.