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Starting September 2004 Caballero Video will offer up a coordinated one-two punch in the hopes of satisfying a younger, fresher customer they believe is interested in high production values from both yesterday and today.
Sales Manager Dick Lane tells AVN.com Caballero plans a new release line, to be called Fever. Something classy. We know we want something that will stand out among the other lines that are out there. As conceived at this moment, Fever will debut in October. The company may release up to two products a month, in both gonzo and features.
Caballero also plans introduce a new Classics line in mid-September to package older films previously unreleased on DVD. Lane believes the audience for both the Fever and Classic releases will come from new porn consumers who are seeking higher production values and better film quality overall. "There's a lot of fans that want to see movie production values from the Golden Age, something more elaborate. The public is clamoring for more."